Urban refined mockup

Urban Refined

Lifestyle website showing off the perks of Yaletown.

Website Design
Copywriting
Your Photo

Overview

Most cities have chic neighbourhoods that appeal to the style conscious in every area of life. Urban refined showcases the luxury lifestyle and lively vibe of Vancouver’s Yaletown for people looking to elevate their own lifestyle. This was a mentorship project.

Role

I designed a full brand identity and responsive website with a digital magazine layout—handling everything from UX research to visual design across mobile and desktop.

Timeline

January 2025 – March 2025

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Opportunity

Yaletown is a modern city that can attract new residences if there was an elegant website for users to use. To create an online platform that embodies the essence of Yaletown's it is important to show off activities and opportunities to entice potential movers.
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Research

I looked into the background of Yaletown. Yaletown is an area of Downtown Vancouver approximately bordered by False Creek and by Robson and Homer Streets. Formerly a heavy industrial area dominated by warehouses and rail yards, since Expo 86 it has been transformed into one of the most densely populated neighbourhoods in the city.
The marinas, parks, high-rise apartment blocks, and converted heritage buildings constitute one of the most significant urban regeneration projects in North America.

Solution

Yaletown is a modern city that can attract new residences if there was an elegant website for users to use. To create an online platform that embodies the essence of Yaletown's it is important to show off activities and opportunities to entice potential movers.
Yaletown landing
creatorkit
creatorkit

Magazine

The purpose of the magazine is to show off the events in Yaletown and local stories of residents.
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